Bronze Quill Categories

All entries, regardless of category, will be judged on creativity, technical expertise, content, and effectiveness in meeting stated objectives.

Division 1: Communication Management

1. Marketing Communication - Programs aimed at marketing products and/or services to an external audience.
2. Issues/Crisis Communication - Programs that address an issue or crisis that could have a signifi cant impact on an organization.
3. Media Relations - Programs focusing on the news media as the main channel used to reach target audiences.
4. Employee/Member Communication - Communication programs targeted primarily to internal employee or member audiences including benefi ts, change management and membership recruitment or retention.
5. Brand Communication - Branding strategy for new brands and those that reposition existing ones. This category includes research for brand change, brand architecture changes in corporate identity and design solutions that address the brand communication challenges.

Division 2: Communication Skills 

1. Print Publications/Brochures - Internal or external publications in all formats except electronic.
1a. Magazines (one color or more)
1b. Newsletters (includes newspapers and magapapers/tabloids)
1c. Annual reports
1d. Special publications (e.g., brochures, direct mail, invitations)
2. Writing - Original materials written for a particular communication project.
2a. News writing
2b. Feature writing or profi les
2c. Editorial or opinion writing
2d. Sales promotion or marketing writing
2e. Technical writing
2f. Speech or script writing
2g. Writing for online distribution
3. Multi-Media - Programs in this category use sound, video, film, slides, CDs, DVDs or a combination of these. These include video programs, audio-only programs, slide and sound programs and films.
4. Electronic and Digital Communication - Computer-based communication projects for internal and external audiences that primarily use electronic production and/or delivery tools.
4a. Electronic newsletters
4b. Internet sites
4c. Other (e.g., electronic annual reports, blogs,wikis, podcasts)

Division 3: Communication Creative

1. Publication design
1a. Magazines (one color or more)
1b. Newsletters (includes newspapers and magapapers/tabloids)
1c. Annual reports
1d. Special publications (e.g., brochures, direct mail, invitations, illustrations)
2. Photography - Original photographs created or commissioned for a particular communication project including single photos or photo essays.